Natural vs. Organic
Most of the stuff printed on food labels is purely for marketing purposes. The goal of marketing is to grab your attention. This is typically accomplished with either an image or words that touch on your emotions. Using words, or should I say manipulating words is a powerful marketing tool when it comes to selling food. Certain words can make you feel as if you are buying a product that is good for you. Food labels can imply or suggest certain qualities about their product without it having to be true. Food manufacturers are far more concerned about what you THINK about a product versus the actual QUALITY of a product.
This misuse of words can be very confusing for consumers like you and I, which is precisely what some companies are banking on. But that ends today. From now on, you’re a consumer watchdog; none of the imposters can get past you. We’re arming you with this quick reference “cheat sheet” that will help you find good quality products and brands amongst all the fakes.
Remember, being an empowered consumer means staying informed. READ, READ, READ your labels!
The Do Not Trust List
“All Natural”- products do not have to meet any guidelines or requirements to use this term
“Free Range” – amount of time animal outside is unregulated, could be outside for an hour and caged for 23 hrs a day
“Antibiotic or Hormone-Free”- hard to determine if claim is true and no one agency is monitoring
Terms You Can Trust
“100% Organic”– inspected, verified, and enforced; look for the USDA logo
“Organic”- means that at least 95% of ingredients are organic; look for USDA logo
“Made with Organic Ingredients”- means these products contain at least 70% organic ingredients